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NEW MOBILE PHONE ACCESSORIES ON SHOW AT CEBIT 2005
Iqua Ltd. - Hall 11, Stand B19 CeBIT 2005, 10-16 March 2005 - Hanover, Germany

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Iqua Ltd. of Espoo, Finland is a new player in mobile communications, founded by personnel with extensive experience in global mobile communications and specializing in the design and manufacture of wireless accessories for mobile phones and other mobile devices.

"Our mission is to create innovative and stylish products that provide the freedom to communicate wirelessly," is how the CEO Juha Reima describes Iqua's philosophy. It is unique for a new mobile company to have such a long and solid expertise to build on: Iqua's core team includes former Nokia and Ericsson employees with over 100 years of combined international expertise in the business.

Juha Reima worked at Nokia for 15 years. His last position was as Vice President of Nokia Mobile Phones, responsible for the accessories business unit globally. He thought long about the idea of a new company dedicated to wireless design accessories before resigning to start Iqua.

EXHIBITS at CeBIT


Iqua, which launched the BHS-601 headset late in 2004, is previewing a range of new products in Hall 11, Stand B19 at CeBIT 2005. During the year, the company plans to launch a series of new products and to establish distribution channels throughout the EU countries and the CIS.

Limited-edition headsets with a difference

New limited-edition models of the Bluetooth™ wireless headset BHS-601 (Fig. 1) will be previewed at CeBIT. The headset features a slim, Nordic design and a flexible earhook which adjusts to the shape of the ear; it weighs only 18 grams.

For the "twenty-somethings", colorful new cover designs will appeal to young women, while the funky striped zebra design is aimed at fashion-conscious young men.

Safer driving with the new Iqua Snake headrest hands-free

Also being launched at CeBIT is Iqua's new "Snake", a Bluetooth headrest hands-free (Fig. 2) designed to encourage safer driving. The combination of brushed metal and leather blends well with car interiors. The flexible design means that the Snake can be adjusted to match the user's height. It is simple to install and no professional maintenance is required.

The Snake has a power on/off control and a volume control. There are two buttons - one for answering/ending a call and for last call redial, and a second button for voice/mute dialing. The internal rechargeable batteries use the same base connector as Nokia, and talk time is over a week.

Elegant new tabletop solution to easy call management

Iqua's new streamlined "UFO" is a Bluetooth portable hands-free device for use in the office, home or when traveling. It provides a convenient solution to easy call management, and the classic design of the UFO circular table-top model has definite "gimme" appeal (Fig. 3).

"Saturday evening at home, hands full cooking a meal," is how Reima describes a typical situation where the device comes in handy. "I can call my parents while my children talk to their grandparents at the same time."

Although the UFO is only pocket-sized, the display incorporates clock, alarm, caller identification, phonebook, read messages, and low-battery warning. It provides a comfortable, easy-to-use option for those who don't like headsets and enables group conversations as well as one-to-one communication.

New Bluetooth GPS Receiver for in-car use

At CeBIT, Iqua is also launching its new Bluetooth GPS Receiver GPS 600 (Fig. 4), for use with a mobile phone, PDA or PC, which can be combined with navigation software. For example, the Iqua GPS 600 with Navicore personal navigation software transforms your mobile phone into a fully-fledged personal navigation system.

With Iqua GPS 600, your mobile phone generates 2D and 3D views with easy-to-follow directions to your chosen destination using selected navigation software. Wireless connection between mobile phone and GPS receiver is supplied by a Bluetooth radio link. The battery is a high-performance Li-polymer rechargeable 600 mAh. Operating time is 6 hours, standby time 300 h. Six LEDs show the status of Bluetooth/GPS/battery and charging.

The Iqua GPS 600 package includes the GPS receiver, hardware key, carrying case, car charger, as well as a demo CD, user guide, and navigation software in an MMC.

IQUA Ltd.
Tekniikantie 12
FI-01250 Espoo,
Finland.
Tel: +358 9 2517 2700
www.iqua.com

Captions:
Fig. 1 is BHS-601 Bluetooth wireless headset.
Fig. 2 is "Snake" a Bluetooth headrest hands-free.
Fig. 3 is "UFO" a Bluetooth portable hands-free device of use in the office, home or when travelling.
Fig. 4 Bluetooth GPS Receiver GPS 600, for use with a mobile phone, PDA, or PC.